Why am I getting a permission denied error on docker/aws eb?

I don't know why but I cannot seem to figure out why this is happening. I can build and run the docker image locally.

Recent Events:

2015-05-25 12:57:07 UTC+1000    ERROR   Update environment operation is complete, but with errors. For more information, see troubleshooting documentation.
2015-05-25 12:57:07 UTC+1000    INFO    New application version was deployed to running EC2 instances.
2015-05-25 12:57:04 UTC+1000    INFO    Command execution completed on all instances. Summary: [Successful: 0, Failed: 1].
2015-05-25 12:57:04 UTC+1000    ERROR   [Instance: i-4775ec9b] Command failed on instance. Return code: 1 Output: (TRUNCATED)... run Docker container: vel="fatal" msg="Error response from daemon: Cannot start container 02c057b331bf3a3d912bf064f1dca3e00c95746b5748c3c4a28a5c6b452ff335: [8] System error: exec: \"bin/app\": permission denied" . Check snapshot logs for details. Hook /opt/elasticbeanstalk/hooks/appdeploy/pre/04run.sh failed. For more detail, check /var/log/eb-activity.log using console or EB CLI.
2015-05-25 12:57:03 UTC+1000    ERROR   Failed to run Docker container: vel="fatal" msg="Error response from daemon: Cannot start container 02c057b331bf3a3d912bf064f1dca3e00c95746b5748c3c4a28a5c6b452ff335: [8] System error: exec: \"bin/app\": permission denied" . Check snapshot logs for details.

Dockerfile:

FROM java:8u45-jre
MAINTAINER Terence Munro <terry@zenkey.com.au>
ADD ["opt", "/opt"]
WORKDIR /opt/docker
RUN ["chown", "-R", "daemon:daemon", "."]
USER daemon
ENTRYPOINT ["bin/app"]
EXPOSE 9000

Dockerrun.aws.json:

{
  "AWSEBDockerrunVersion": "1",
  "Ports": [
    {
      "ContainerPort": "9000"
    }
  ],
  "Volumes": []
}

Additional logs as attachment at: http://ift.tt/1PGKwgH

Any help is extremely appreciated.